ABOUT ME
Satadruta Mookherjee is an Assistant Professor of Marketing in Grenoble Ecole de Management, France. Prior to this she worked for two years in NEOMA BS, France. She completed her PhD in Marketing from Binghamton University, State University of New York. She studied Economics and Statistics for her Bachelor's before her MBA in Marketing. She worked in the market research industry as a quantitative researcher for three years. Her primary research interests span from consumer behaviour, digital marketing to strategic marketing.
EDUCATION
RESEARCH INTERESTS
Consumer Psychology
I like delving deep into the psyche of the consumers and have multiple projects directed in this area. My industry work experience as a consumer researcher provides the motivation to fruitfully contribute to the business world with better understanding of the consumer behavior.
2015 - 2019
Binghamton University
Phd in Marketing.
Digital Marketing and Technologies
Since digital media and AI are the new-age technology that are fast connecting people, it provide us an interesting unexplored area for research. Some of my projects focus on the consumer interaction with the technologies and its implications.
Strategic Marketing
Understanding consumer both online and offline finally requires actions on part of business and hence strategic marketing too occupies a place of my research interests.
2010 - 2012
IISWBM, University of Calcutta
MBA Marketing
2006 - 2009
St Xavier's College Kolkata
Bsc in Economics