• Mookherjee, Satadruta and Massey, Sean, “Social Media Budget Optimization: The Counter-intuitive Strength of Passive Engagement,” EMAC Regional Conference, Croatia (2020).

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• Mookherjee, Satadruta and Nazari, Shabnam, "Social-Media Signaling Strategies: Bridging Business to Buyers," American Marketing Association, Summer, San Francisco (2020).

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• Mookherjee, Satadruta and Nazari, Shabnam, "A Study on Social-Media Signaling Strategies: Impact on Consumer Attitude," American Marketing Association, Winter, San Diego (2020).

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• SenGupta, Rumela, Mookherjee, Satadruta and Paul, Iman, "Making Smart Agents Scapegoats: Attribution of (Hedonic) Consumption Responsibility to Anthropomorphized Smart Agents," ACR North American Advances, Atlanta (2019).

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• Dalman, Deniz, Mishra, Debi.P, and Mookherjee, Satadruta, “The Role of Institutional Entrepreneurs in the Evolution of Modern Retailing in India,” GSOM Emerging Market Conference, St. Petersberg, (2019).

 

• Mookherjee, Satadruta and Mohanty, Smaraki, "Affinity to Online Memory and Brand Loyalty: Analysis in the Light of Loneliness and Brand categories," American Marketing Association, Summer, Chicago (2019). 

 

• SenGupta, Rumela, Mookherjee, Satadruta and Paul, Iman, "Making Smart Agents Scapegoats: Attribution of (Hedonic) Consumption Responsibility to Anthropomorphized Smart Agents," American Marketing Association, Summer, Chicago (2019). 

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• Mookherjee, Satadruta and Chatterjee, Subimal, “How Disinformation Can Distort the Truth about Luxury Brands among Socially Oriented Consumers,” Marketing Science, Rome, (2019).

 

• Dalman, Deniz, Mishra, Debi.P, and Mookherjee, Satadruta, “The Role of Institutional Entrepreneurs in the Evolution of Modern Retailing in India,” Academy of Marketing Science, World Marketing Congress, Edinburgh, (2019).

 

• Mookherjee, Satadruta, "Complexity of Information Dissemination on Social-media: Relative Advantage of Leader vs. Follower,” American Marketing Association, Winter, Austin (2019).

 

• Mookherjee, Satadruta and Mohanty, Smaraki, “Social-Media Features and Brand Loyalty: Resolving Complexity in Light of Loneliness” American Marketing Association, Winter, Austin (2019).

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• Mookherjee, Satadruta, and Lee, Jennifer,  “Multichannel presence: Boon or Curse? – A comparison in price, loyalty and regret” at Global Fashion Management Conference, Paris (2019).

 

• Mookherjee, Satadruta and Massey, Sean, “The Complexity of Social Media Budget Optimization: Evaluating Exposure vs. Engagement,” American Marketing Association, Winter, Austin (2019).

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• Mookherjee, Satadruta and Chatterjee, Subimal 2018, "Consumer Reaction to Misinformation." ACR North American Advances, Dallas (2018).

 

• Mookherjee, Satadruta and Mishra.Debi.P (2018), “Asymmetric Spillover of Leadership Contagion: Legitimacy, Power-Dependence & Principal-Agency Contexts,” European Marketing Academy 2018, University of Strathclyde, Glasgow, UK.

 

• Chatterjee, Subimal, and Satadruta Mookherjee. "19-D: Studying Bets and Hedges in Simple Lotteries." ACR North American Advances, San Diego (2017).

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• Shibly, Sirajul and Mookherjee, Satadruta “Save the Planet: The Impact of Framing and Visual Cues on Pro-Environmental Behavior”, American Marketing Association, Summer 2018.

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• Mookherjee, Satadruta and Mishra.Debi.P (2018), “Asymmetric Spillover of Leadership Contagion: Legitimacy, Power-Dependence & Principal-Agency Contexts,” European Marketing Academy 2018, University of Strathclyde, Glasgow, UK.