Satadruta Mookherjee

I am an Assistant Professor Marketing Grenoble Ecole de Management, France since Sept' 21. Prior to this I worked for two years in NEOMA BS, France. I completed my Phd from Binghamton University, State University of New York. My primary research and teaching interests are focussed on studying consumer behaviour to online retail, AI, metaverse, social media and digital analytics.