Pandemic-led Brand Switch: Consumer Stickiness for Private-label Brands; Journal of Consumer BehaviourSatadruta MookherjeeAug 9, 20200 min readUpdated: Jun 5, 2024
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective; Journal of Interactive Marketing
Affinity to mnemonic features of social media: Antecedent and consequences; Journal of Consumer Behaviour
Comentários