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Satadruta Mookherjee

Assistant Professor Marketing

MY RESEARCH BLOG

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Pandemic-led Brand Switch: Consumer Stickiness for Private-label Brands; Journal of Consumer Behaviour

Satadruta Mookherjee

Aug 9, 20200 min read

Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective; Journal of Interactive Marketing

Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective; Journal of Interactive Marketing

Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective; Journal of Interactive Marketing

Satadruta Mookherjee

Aug 9, 20201 min read

Affinity to mnemonic features of social media: Antecedent and consequences; Journal of Consumer Behaviour

Affinity to mnemonic features of social media: Antecedent and consequences; Journal of Consumer Behaviour

Affinity to mnemonic features of social media: Antecedent and consequences; Journal of Consumer Behaviour

Satadruta Mookherjee

Jun 6, 20191 min read

Multichannel presence: Boon or Curse?Global Fashion Management Conference, Paris 2019

Multichannel presence: Boon or Curse?Global Fashion Management Conference, Paris 2019

Multichannel presence: Boon or Curse?Global Fashion Management Conference, Paris 2019

Satadruta Mookherjee

Jun 6, 20190 min read

The Role of Institutional Entrepreneurs in the Evolution of Modern Retailing in India - AMS WMC 2019

The Role of Institutional Entrepreneurs in the Evolution of Modern Retailing in India - AMS WMC 2019

The Role of Institutional Entrepreneurs in the Evolution of Modern Retailing in India - AMS WMC 2019

Satadruta Mookherjee

Jun 6, 20190 min read

Social-Media Features and Brand Loyalty: Resolving Complexity in Light of Loneliness - AMA 2019

Satadruta Mookherjee

Jun 6, 20190 min read

Complexity of Information Dissemination on Social-media - AMA Winter, Austin 2019

Complexity of Information Dissemination on Social-media - AMA Winter, Austin 2019

Complexity of Information Dissemination on Social-media - AMA Winter, Austin 2019

Satadruta Mookherjee

Jun 6, 20190 min read

The Complexity of Social Media Budget Optimization - AMA Winter Austin, 2019

The Complexity of Social Media Budget Optimization - AMA Winter Austin, 2019

The Complexity of Social Media Budget Optimization - AMA Winter Austin, 2019

Satadruta Mookherjee

Jun 6, 20190 min read

Reacting to Misinformation - ACR North America, Dallas 2018

Reacting to Misinformation - ACR North America, Dallas 2018

Reacting to Misinformation - ACR North America, Dallas 2018

Satadruta Mookherjee

Jun 6, 20190 min read

Save The Planet: The Impact of Framing and Visual Cues on Pro-Environmental Behavior.

Save The Planet: The Impact of Framing and Visual Cues on Pro-Environmental Behavior.

Save The Planet: The Impact of Framing and Visual Cues on Pro-Environmental Behavior.

Satadruta Mookherjee

Apr 23, 20180 min read

Asymmetric Spillover of Leadership Contagion - EMAC, Glasgow 2018; AMA, Boston 2018

Asymmetric Spillover of Leadership Contagion - EMAC, Glasgow 2018; AMA, Boston 2018

Asymmetric Spillover of Leadership Contagion - EMAC, Glasgow 2018; AMA, Boston 2018

Satadruta Mookherjee

Mar 30, 20181 min read

Studying Bets and Hedges in Simple Lotteries - ACR 2017

Studying Bets and Hedges in Simple Lotteries - ACR 2017

Studying Bets and Hedges in Simple Lotteries - ACR 2017

Satadruta Mookherjee

Mar 30, 20181 min read

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