The Complexity of Social Media Budget Optimization - AMA Winter Austin, 2019Satadruta MookherjeeJun 6, 20190 min read
Pandemic-led Brand Switch: Consumer Stickiness for Private-label Brands; Journal of Consumer Behaviour
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective; Journal of Interactive Marketing
Affinity to mnemonic features of social media: Antecedent and consequences; Journal of Consumer Behaviour
Comments