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Satadruta Mookherjee

Assistant Professor Marketing

MY RESEARCH BLOG

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Satadruta Mookherjee
- Jun 6, 2019
- 0 min read

Making Smart Agents Scapegoats - AMA Summer, Chicago 2019

Recent Posts

Social-Media Signaling Strategies: Bridging Business to Buyers

Social Media Budget Optimization: TheCounter-intuitive Strength of Passive Engagement

Affinity to Online Memory and Brand Loyalty - AMA Summer, Chicago 2019

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